Zalando launches T-shirts with 20% recycled cotton from Re&Up

Zalando recently launched T-shirts made with 80 percent organic cotton and 20 percent recycled cotton from Re&Up. The shirts retail for 17.99 to 19.99 euros ($21-$23) under Zalando’s Yourturn and Even&Odd private labels. Zalando’s 62 million active customers across 29 markets prove that recycled fiber can work at scale.

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“Zalando’s Private Label brands are where entry price points, quality and new materials come together for our customers,” Frederic Teufel, commercial director private labels at Zalando said.

“Industrial-scale circularity is no longer aspirational but operational,” Özgür Atsan, chief commercial officer of Re&Up said.

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What we know

• 80% organic cotton and 20% recycled cotton

• Price range 17.99 to 19.99 euros ($21-$23)

• 62 million active customers across 29 markets

• 120 million metric tons of clothing discarded worldwide (2024 BCG)

• Less than 1% recycled into new textile fibers