Retail Gazette hosts Unpacked Podcast with 1.5k retail marketing leaders

Retail Gazette hosted the Unpacked Podcast featuring Susan Maginn, director at Capgemini Invent, and Gemma Leutton, head of consumer products at Capgemini Invent, reaching 1.5k retail marketing directors and senior leaders. The discussion questioned traditional metrics like ROAS and examined whether physical stores could become the strongest venues for brand building.

The episode explored agentic commerce, zero‑click discovery, shoppertainment, and the evolving measurement of retail media networks. It also examined how creativity and storytelling must adapt when brands need to appeal to both algorithms and human shoppers. Participants debated whether retailers are building genuine customer experiences or merely more sophisticated advertising businesses.

What we know

• Join 1.5k retail marketing directors and senior leaders

• Susan Maginn, director at Capgemini Invent

• Gemma Leutton, head of consumer products at Capgemini Invent

• Unpacked Podcast