Sephora and M&S to open shop-in-shops in up to 100 UK stores by spring 2027
M&S has partnered with Sephora to launch Sephora shop-in-shops in up to 100 M&S locations across the UK, with rollout beginning in spring 2027. The rollout will include both in-store shop-in-shops and a dedicated Sephora section on M&S.com, supported by home delivery and nationwide Click & Collect.
Specialist beauty teams will be available in stores to advise customers, while M&S.com will offer a broader online range.
“Our partnership with Sephora will sit at the heart of our future beauty offer, combining Sephora’s specialist expertise with the strength of the M&S brand, our store estate and our growing digital platform,” John Lyttle, managing director, fashion, home & beauty at M&S said.
“Our UK launch has been such a huge success, that we wanted to go further and faster. Our partnership with M&S is the next evolution of this strategy, introducing a retail model that complements our existing formats and allows us to build on the strength of the Sephora brand in the UK,” Catherine Spindler, president of Europe & Middle East, Sephora said.
The cosmetics chain, part of the luxury group LVMH, returned to the United Kingdom in 2022 and now operates about 17 of its own stores there. In August, it opened its latest store in Glasgow, Scotland.
What we know
Sephora at M&S will launch in spring 2027 and reach up to 100 doors.
M&S will bring Sephora to 100 high streets and retail parks across the UK.
In August, it opened its latest store in Glasgow, Scotland.
The cosmetics chain, part of the luxury group LVMH, returned to the United Kingdom in 2022 and now operates about 17 of its own stores there.
The offer will launch in selected M&S stores and on M&S.com in spring 2027, supported by home delivery and nationwide Click & Collect.