Garnet Hill launches Second Nature resale site for used apparel, bedding
Garnet Hill has launched a resale marketplace called Second Nature for its pre‑owned apparel and bedding, marking five decades in business. The marketplace lists a cashmere polo sweater for $104 (down from $189) and a lightweight twin‑sized comforter for $97 (down from $199).
Garnet Hill describes the launch as the next logical step for a brand whose products are built to last and to be passed on between friends, families, and now shoppers. The online platform was built by Archive, which powers in‑house resale solutions for brands, and each item is inspected and restored by Tersus Solutions using its proprietary waterless cleaning process. Garnet Hill plans to let consumers sell items on the site in the future, though no timeline has been set, and sellers will be able to choose cash payment or store credit. Founded in 1976 by Pegge Kirschner and Grant Dowse, the brand survived the founders’ deaths in a 1985 plane crash and was sold to QVC Group in 2017. The resale marketplace reflects an increasing consumer appetite for circularity, especially among GenZ shoppers, as seen with Depop’s $1 billion in sales last year.
“Garnet Hill Second Nature is a natural extension of that legacy giving our customers a trusted way to pass along favorite pieces and help them find a new home. By keeping quality products in circulation, they can be enjoyed for years to come and it’s better for the planet,” Connie Hallquist, president of Garnet Hill said.
“Garnet Hill has built its business on natural materials and pieces designed to last, which makes it a great fit for resale,” Emily Gittins, CEO and co-founder of Archive said.
Garnet Hill was founded in 1976 by Pegge Kirschner and Grant Dowse after they brought an English cotton flannel sheet from Europe. The founders died in a 1985 plane crash, and the business was sold to QVC Group in 2017.
What we know
Called Garnet Hill Second Nature, the online marketplace launches with a curated assortment of Garnet Hill pre-owned inventory, including apparel, accessories, quilts and blankets.
The reduced prices also don’t hurt: a cashmere polo sweater, for example, retails for $104 (from the original price of $189) while a lightweight twin-sized comforter costs $97 (from $199 previously).
Its platform was built by Archive, which enables brands to launch their own in-house resale solutions, and each pre-owned item on the site is inspected and restored by Tersus Solutions, which uses proprietary waterless cleaning technology.
Founded in 1976, the business was started by Pegge Kirschner and her husband Grant Dowse, who got the idea for the company after bringing home an English cotton flannel sheet from Europe they loved so much only to realize there was nothing in the U.S. quite like it at the time.
Eventually, Garnet Hill said consumers will also be able to sell on the site, although it did not specify a timeline.