ASOS and adidas launch Collection 05 with four‑day Paris pop‑up
ASOS and adidas Originals opened a four‑day pop‑up for Collection 05 at the adidas Champs‑Élysées store, running from 16 to 19 October. The pop‑up sold out all core styles, marking it as one of the store’s most successful activations to date.
The collection became available to ASOS.World loyalty members on 15 October and launched globally on 16 October, coinciding with the pop‑up’s opening day at the Champs‑Élysées store. It follows a previous pop‑up that ASOS and adidas held at the adidas flagship store on Oxford Street earlier in the year. Inspired by 80s maximalist sports nostalgia, Collection 05 reinterprets the confidence, attitude and expressive styling of that era through a contemporary fashion lens, using leather, sheened nylon and satin in a palette of black, deep brown, neutrals and rust with blue, yellow and orange accents. Core pieces highlighted in the launch include a cut‑and‑sew overhead track jacket in rust, an embellished check track jacket in brown co‑ord and a tailored track jacket in grey marl co‑ord.
“For Collection 05, we wanted to give people the confidence to be bolder with sportswear. We’ve pushed the contrast between sport and glamour through exaggerated proportions, rich textures and unexpected details, creating pieces with attitude that everyone can style and make their own,” Vanessa Spence, executive vice president, brand and creative at ASOS said.
ASOS and adidas Originals have launched their latest collaboration, Collection 05. It follows a previous pop‑up that the brands held at adidas’ Oxford Street flagship store.
What we know
The experience will run 16 to 19 October and follows the pair’s previous pop-up at adidas’ flagship store in Oxford Street.
According to the retailers, the activation is one of the store’s most successful pop-ups, selling out of all the core styles.
The new collection will be available for ASOS.World loyalty members from October 15 and globally from October 16.
Collection 05 is inspired by “maximalist sports nostalgia” and the reinterprets the “confidence, attitude and expressive styling of the 80s through a contemporary fashion lens”.
Core products include the cut and sew overhead track jacket in rust, the embellished check track jacket in brown co-ord, and the tailored track jacket in grey marl co-ord.