Boots launches TikTok Shop pilot on 28 September with No7 beauty range
Boots will debut a TikTok Shop pilot on 28 September, offering a curated range of No7 skincare and beauty products from its Pro Artist, Good Intent and Prime Forever collections. The pilot is run in partnership with THG Commerce, with plans to add further brands and products over the coming months.
Boots said the launch aims to tap into younger shoppers and bring product discovery and purchasing closer together. The initiative is described as a pilot to test the TikTok Shop format before a broader rollout. Boots plans to add further brands and products to the TikTok Shop offering over the coming months.
“Millions of people are already discovering beauty and skincare products through TikTok and the creators and communities that they trust. This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in way that feels seamless and relevant to their lives,” Paula Bobbett, Chief Digital and Data Officer at Boots said.
“Boots' debut on TikTok Shop is a testament to the growth and development that the platform has seen over the last few years. This forms part of Boots’ wider ambition to create more connected customer experiences and bring beauty content, product discovery and purchase closer together. Through the platform, it aims to reach new audiences, while giving existing customers greater choice and flexibility in how and where they shop. Huge move, and well done to everyone involved,” Daniel Callaghan, Business Development Manager at THG Ingenuity said.
What we know
Boots will debut its TikTok Shopfront on 28 September.
Boots is launching the TikTok Shop pilot in partnership with THG Commerce.
The initial offering includes a curated range of No7 skincare and beauty products spanning the Pro Artist, Good Intent and Prime Forever collections.
The TikTok Shop initiative is described as a pilot.
Boots plans to add further brands and products to the TikTok Shop offering over the coming months.