E.l.f. Brands rolls out $13 fragrance mist and body cream line
E.l.f. Brands announced on Monday that it has entered the fragrance and body care categories with a limited-edition collection called E.l.f. Pop. The fragrance mist and body cream retail for $13, while a travel-size kit costs $12.
The debut collection, dubbed Spicy Bundt Nice, features notes of holiday spice cake, orange zest, cardamom, butter cream frosting, cedarwood and musk. Products are vegan and cruelty free. Additional E.l.f. Pop scents are slated for release in January.
“Fragrance is a unique form of self-expression; it is personal and customizable. Body care transforms an everyday necessity into a ritual of self-care and indulgence,” Oshiya Savur, chief marketing officer at E.l.f. Brands said.
What we know
E.l.f. Brands has entered the fragrance and body care categories with E.l.f. Pop, according to a Monday announcement.
The collection, dubbed Spicy Bundt Nice, has notes of holiday spice cake, orange zest, cardamom, butter cream frosting, cedarwood and musk.
Products are vegan and cruelty free.
The fragrance mist and body cream retail for $13, while a travel-size kit is $12.
Additional E.l.f. Pop scents will be released in January.