eBay opens Promoted Stores ads to sellers, allows 1,000 listings per campaign
On September 29, eBay opened Custom Promoted Stores ads to all eligible sellers, letting them choose up to 1,000 listings for each campaign. The update also lets sellers direct buyers to custom landing pages such as influencer-led pages and eBay Live events.
Sellers can create a Custom Promoted Stores campaign via the Advertising tab in Seller Hub and select up to ten featured listings to highlight in their ads. The custom landing page URL must start with https:// and point to an eBay page, working with Store pages, sale event pages, eBay Live events, and influencer pages. Campaigns can be built around seasonal inventory, new arrivals, priority products, promotions, or other key moments.
Promoted Stores Custom was first announced in January, when eBay said the new option would allow sellers to select up to 1,000 listings, including ten featured items, and choose custom landing pages such as sales events, curated collections, influencer-led pages and eBay Live events. Previously, much of the campaign creation for Promoted Stores was automatically handled by eBay, leaving sellers limited to Store category pages or active coupons and unable to pick specific items to feature. Although the January announcement suggested immediate availability, eBay later confirmed access was limited while it continued testing.
What we know
eBay announced the wider rollout September 29, saying all eligible sellers with an active eBay Store subscription can now choose Custom when creating a Promoted Stores campaign through the Advertising tab in Seller Hub.
With a custom campaign, you can: Choose the inventory you want to highlight: Select up to 1,000 listings for your campaign and choose up to ten featured listings to display in your ads.
eBay says the URL must begin with https:// and point to a page on the eBay site, and testing confirms regular Store pages and sale event pages work as expected, along with eBay Live event links and influencer pages.
Testing now confirms Ambassador pages using eBay's /inf/ influencer URL structure are accepted as custom landing pages.
eBay introduced the Ambassador program last year, offering affiliates the opportunity to earn up to 7.5% commission on eligible sales, while killing off the eBay Partner Network Seller Incentive which had previously allowed sellers to essentially sell their own items fee-free if the purchase came through an affiliate link.