Two-thirds of BNPL users abandon cart lacking preferred provider

Two-thirds of paycheck-to-paycheck BNPL users would likely abandon a cart missing their preferred provider, according to a Morning Consult survey commissioned by Sezzle. Over a third of that group had been turned down by a BNPL service before, while 82% said BNPL let them buy something they’d otherwise have put off or skipped. Gen Z users rely on BNPL far more than Boomers, with 72% using it twice a month or more compared to 27% of Boomers.

85% of Gen Z users have tried more than one provider. Sezzle says it approves over 90% of applicants based on its own data. Sezzle is pitching the survey findings to retailers as a reason to add a second BNPL option before Black Friday.

What we know

Two-thirds of paycheck-to-paycheck shoppers who use BNPL would probably walk away from a purchase if checkout lacked their preferred provider, according to a Morning Consult survey commissioned by Sezzle.
Over a third of that group had been turned down by a BNPL service before, while 82% said BNPL let them buy something they’d otherwise have put off or skipped.
Gen Z users lean on BNPL far more heavily than Boomers, with 72% using it twice a month or more versus 27%, and 85% of Gen Z users have tried more than one provider.
Sezzle, which says it approves over 90% of applicants based on its own data, is pitching the findings to retailers as a reason to add a second BNPL option before Black Friday.