Gorgias outlines 20 key ecommerce KPIs to drive growth
Gorgias published a guide that identifies 20 ecommerce KPIs essential for measuring growth. It notes that aiming to increase repeat purchases by 20% can be paired with a target of reaching a 30% repeat purchase rate by the end of Q2.
The guide advises selecting three to five KPIs per business goal and mapping them to the appropriate funnel stage, whether awareness, consideration, conversion, retention or advocacy. It explains that weekly reviews suit metrics that can be acted on immediately, while slower‑moving strategic indicators can be reviewed monthly. Readers are encouraged to set SMART goals, align KPIs with those goals, and establish a regular cadence for tracking progress.
The article defines a KPI as a goal‑driven metric tied to a decision or action, contrasting it with a plain metric that merely observes data. It notes that leading indicators such as cart abandonment rate predict future performance, whereas lagging indicators like monthly revenue report past results. The piece stresses that KPIs drive team alignment, improve forecasting, and create accountability when everyone knows which numbers matter and who owns them.
What we know
20% increase in repeat purchases
30% target repeat purchase rate by end of Q2
select three to five KPIs per goal
weekly reviews work for metrics you can act on immediately