Habitat opens permanent shop-in-shop at INNO Brussels on October 7
Habitat will open a permanent shop-in-shop inside the INNO department store on Rue Neuve in Brussels beginning October 7. The shop will showcase the brand’s Fall-Winter 2026 collection exclusively at that location.
The shop-in-shop is permanent and exclusive to INNO Rue Neuve.
Habitat had already launched an online store before this physical return.
The move marks a new step in the brand’s comeback after a fresh start under new owner Vente-unique.com following its bankruptcy in 2023.
Habitat continues to serve most of Europe through a digital sales model.
“Habitat’s physical return to Belgium builds a bridge between an iconic design brand with more than 60 years of history and INNO’s role as a destination for inspiration and discovery,” Elly Zwinnen said.
This marks a new step in the design brand’s comeback, which saw a fresh start under new owner Vente-unique.com following its bankruptcy in 2023. Meanwhile, Habitat is once again active throughout most of Europe with a digital sales model.
What we know
Starting October 7, the design brand will have a permanent shop-in-shop at the INNO department store on Rue Neuve in Brussels.
Starting October 7, luxury department store INNO will showcase Habitat’s Fall-Winter 2026 collection in the permanent shop-in-shop on Rue Neuve in Brussels.
This marks a new step in the design brand’s comeback, which saw a fresh start under new owner Vente-unique.com following its bankruptcy in 2023.
“Habitat’s physical return to Belgium builds a bridge between an iconic design brand with more than 60 years of history and INNO’s role as a destination for inspiration and discovery.”
The Habitat collection is available permanently and exclusively at INNO Rue Neuve in Brussels.