Hush opens three physical stores after 23 years online-only

Hush will open three physical stores after 23 years as an online-only retailer. The stores are set to launch in Bluewater in Kent, Guildford, and Marlow in Buckinghamshire.

Hush was founded in London in 2003 by Mandy Watkins and Rupert Youngman, starting as a sleepwear and loungewear label before adding denim, tailoring and outerwear.

“a deeper and more physical relationship with the brand,” Sarah Miles, CEO of Hush said.

Before this announcement, Hush had sold exclusively online since its launch in 2003, building a customer base of mid‑life women with moderate to high disposable incomes.

What we know

• Women’s fashion brand Hush is to open physical stores after 23 years as an online-only retailer.

• The three stores will open in Bluewater in Kent, Guildford, and Marlow in Buckinghamshire.

• Hush was founded in London in 2003 by Australian entrepreneur Mandy Watkins and her husband Rupert Youngman.

• The expansion follows the appointment of ex-Reiss executive Sally-Anne Newson as chief customer officer in June, with responsibility for brand, creative and digital functions.