Lowe’s promotes CMO Jen Wilson to executive VP, adds digital commerce as online sales jump 15.7%
Lowe’s earlier this month promoted Chief Marketing Officer Jen Wilson to executive vice president, adding digital commerce to her remit as online sales rose 15.7% More than 80% of home improvement shopping begins online, highlighting the need for a unified digital experience
In her expanded role, Wilson now oversees Lowe’s website and its third‑party Marketplace, in addition to marketing, retail media, loyalty, and personalization. She will join the company’s executive leadership team, reporting directly to the CEO as part of the senior‑level strategy group. The promotion follows a period in which Lowe’s comparable sales grew just 0.2% in Q2 2026 while online sales surged 15.7%, underscoring the channel’s growing importance.
“It was really important for Lowe’s, and it’s important for our customer, to be able to deliver that consistent experience,” Jen Wilson, Chief Marketing Officer said.
“More than 80% of all home improvement shopping starts online,” Jen Wilson, Chief Marketing Officer said.
Wilson has been with Lowe’s for more than two decades and was named chief marketer in June 2024 after leading the paint business and other merchandising roles. Before this promotion she had overseen the development of a loyalty program, a retail media network, and a creator network launched the prior year.
What we know
Comparable sales increased 0.2% in Q2 2026
Online sales increased 15.7% in Q2 2026
More than 80% of all home improvement shopping starts online
Wilson has spent more than 20 years at Lowe’s
Wilson was appointed chief marketer in June 2024