Creator Kim Senser’s ‘anti-blush’ video spurs MAC blush sell‑out and 274% beige‑blush rise
In July, LA‑based creator Kim Senser posted a TikTok video calling MAC’s Film Noir Buff blush an ‘anti-blush,’ which has since garnered over 2 million views on TikTok and 1 million on Instagram. As of the article’s publication, the Film Noir Buff shade was sold out at both Ulta and Sephora.
Mega creators such as Aditya Madiraju and Melissa Murdick have weighed in on the trend, and international outlets from Vogue Adria to Harper’s Bazaar Singapore have featured the neutral‑blush craze. According to Circana, U.S. prestige beauty sales of blushes and bronzers posted double‑digit gains in the first half of 2026, while overall prestige makeup rose just 3%. Spate data shows beige blush popularity on Google search and social platforms grew 274.9% year‑over‑year, and MAC used the term in an August Instagram post to promote its blushes.
“[Blush] just makes you look full and fresh, and it never looks like too much, or it doesn’t look muddy,” Katie Jane Hughes, makeup artist and founder of KJH Brand said.
Anti-blush has surged in popularity in part because blush as a whole has been one of beauty’s biggest growth drivers in recent years, with brands like Rhode and Rare Beauty fueling demand for saturated statement blushes. The term “anti-blush” may be new, but makeup artists have long since employed neutral blushes to round out a look.
What we know
Over 2 million TikTok views and 1 million Instagram views for Senser’s anti‑blush video.
MAC’s Film Noir Buff blush sold out at Ulta and Sephora as of publication.
U.S. prestige beauty sales of blushes and bronzers posted double‑digit gains in the first half of 2026 despite a 3% overall increase in the prestige makeup segment.
Beige blush popularity grew 274.9% year‑over‑year according to Spate data.
Mega creators Aditya Madiraju and Melissa Murdick have weighed in on the anti‑blush trend.