M&S debuts at London Fashion Week with 57-look shoppable collection
M&S is set to make its London Fashion Week debut with a 57-look shoppable collection. Half of the collection will be priced under £50, targeting mass-market shoppers.
The catwalk show will feature 57 menswear and womenswear looks drawn from M&S’s archive to mark 100 years in fashion. Highlights include a tan leather borg jacket inspired by the heritage St Michael label and a black tuxedo with white shirt echoing the looks worn by supermodel Christy Turlington for M&S in the 1990s. The looks will be shoppable immediately online and in 10 UK and Ireland flagship stores, and the show will be streamed on the M&S website and through European partner Zalando. The archive‑inspired pieces range from classic tailoring to modern outerwear, reflecting M&S’s century‑long design heritage.
“This is a collection built on our heritage but brought bang up to date,” Stuart Machin, Chief Executive said.
Under chief executive Stuart Machin, who took the top job in 2022, M&S has been overhauling its clothing proposition to shed its reputation for appealing mainly to older shoppers. The retailer has already revived its fashion business with trend-led ranges and collaborations, while recovering from a major cyber attack that cut annual profit by 24% in 2025/26. M&S is also aiming to double online sales in its fashion, home and beauty division from around £1.4bn in 2024/25 and raise digital’s share to 50% of those sales.
What we know
M&S is set to make its London Fashion Week debut
The catwalk show features 57 menswear and womenswear looks
The looks will be shoppable across 10 flagship stores in the UK and Ireland
Half of the collection will be priced below £50
Stuart Machin took the top job in 2022