Maverik selects NIQ for customer insights across its 830-plus stores
Maverik has chosen NielsenIQ as its customer insights and analytics provider for its network of over 830 sites across 20 states. Under the agreement, Maverik and its suppliers will use NIQ’s Activate platform to view business performance in a single location.
The platform combines Maverik’s first‑party data with NIQ’s analytics and consumer intelligence offering.
“By selecting NIQ as our customer insights and analytics provider, we are establishing a standardised approach that gives suppliers access to Maverik’s point-of-sale and loyalty insights, helping them make informed decisions and identify opportunities for mutual growth,” Byron Williams, Maverik category and merchandising senior director said.
NIQ stated that the announcement broadens its retail collaboration presence in the convenience channel and reflects the increasing value of measuring and planning performance together.
What we know
Maverik’s network comprises over 830 sites in 20 states, stretching from the Midwest to the West Coast.
NIQ added that it operates in more than 90 countries.
Maverik category and merchandising senior director Byron Williams said: “By selecting NIQ as our customer insights and analytics provider, we are establishing a standardised approach that gives suppliers access to Maverik’s point-of-sale and loyalty insights, helping them make informed decisions and identify opportunities for mutual growth.”