Mud Jeans returns under new owners after 255,000‑euro sale
Mud Jeans was sold to Horizon Capital and N5 Holding for 255,000 euros after filing for bankruptcy in August. Nick de Ronde Bresser will lead the company as CEO while founder Bert van Son returns to oversee brand experience and circularity.
quotes
“I think it’s great that we can continue this brand in Dutch hands and build a strong and healthy next phase together,” Nick de Ronde Bresser, who will serve as Mud Jeans CEO said.
“The bankruptcy was painful, but Mud’s mission is alive and well. I am happy to be back and to be able to build a healthier company together with the new owners,” Bert van Son, founder said.
Mud Jeans was founded in 2012 and became known for pioneering recycled‑cotton jeans and take‑back programs, but a heavy debt load and weak demand led to an August bankruptcy filing.
What we know
Mud Jeans filed for bankruptcy in August.
N5 acquired the brand’s rights, designs, product knowledge and stock for 255,000 euros.
Nick de Ronde Bresser will serve as Mud Jeans CEO.
Bert van Son returned to the brand after stepping down as CEO eight months ago.
Mud Jeans’ e‑commerce has been back online since Sept. 17.