Nette launches first influencer fragrance with Morgan Riddle
Nette launched its first influencer collaboration, a fragrance called Mr. Cloud, with tennis creator Morgan Riddle on Tuesday. The scent was developed over a year-long process that began with a four-hour meeting between Riddle and Givaudan perfumer Antoine Maisondieu. Riddle’s social media following exceeds one million across platforms.
Mr. Cloud is a milky tuberose fragrance intended to evoke the leisure world around tennis.
“That back-and-forth is the whole point. If a brand isn’t willing to let you shape the thing you’re putting your name on, it’s not going to feel authentic to me or to my community,” Morgan Riddle, content creator said.
“I wanted to create something that I myself would actually want to buy and wear,” Morgan Riddle, content creator said.
Nette founder Carol Han Pyle didn’t have her sights set on doing an influencer collaboration — until she saw that content creator Morgan Riddle was a professed fan of her brand’s candles.
What we know
On Tuesday, Nette and Riddle launched Mr. Cloud, the brand’s first influencer collaboration and Riddle’s first fragrance launch.
Creating the scent was a year-long process that began with a four-hour meeting between Riddle and Maisondieu.
Riddle grew her platform to encompass more than 1 million followers across her social channels, correspondent positions with the likes of Wimbledon and a co-founder role in the 400 Club, a women’s sports community.
Riddle’s collaboration with Nette comes on the heels of the 2026 U.S. Open, which saw a new crop of beauty and wellness brands like Sephora and Oura capitalizing on tennis’ growing popularity through official tournament sponsorships.
Made with Givaudan perfumer Antoine Maisondieu, the perfume is a milky tuberose scent that intends to capture the “world of leisure around tennis,” as Pyle put it.