Sa Sa forecasts HK$150m first-half profit, tripling year‑ago figure
Sa Sa International expects to record attributable profit of more than HK$150 million for the six months ending September 30. This represents roughly three times the HK$50.2 million profit reported in the same period a year earlier.
Management said the profit uplift was driven by a significant increase in same‑store sales in dollar terms, total transactions, average sales per transaction, and number of items per transaction in Hong Kong and Macao. The group’s B2C online sales and profitability also grew rapidly, while offline sales rose 29% in the first quarter, boosted by 31% growth in Hong Kong and Macao and a 15% improvement in Southeast Asia. Online sales slipped 2.9% in the same quarter, and the company noted that closing its Mainland China offline operations to focus on online and key markets had improved regional operational efficiency.
In the last fiscal year, the group lifted its profit by 160.5 per cent to HK$200.5 million, with sales up 14.2 per cent. Sa Sa previously reported a 29 per cent increase in offline sales in the first quarter, driven by 31 per cent growth in Hong Kong and Macao and a 15 per cent improvement in Southeast Asia. Online sales fell by a modest 2.9 per cent. Management attributed the achievement to improved regional operational efficiency after the group closed its offline operations in Mainland China to focus on online sales and operations in its key markets.
What we know
Sa Sa forecasts attributable profit exceeding HK$150 million for the six months ending September 30.
The projected profit is about three times the HK$50.2 million surplus recorded in the year‑ago period.
The profit outlook covers the six‑month period ending September 30.
The comparable period a year earlier delivered HK$50.2 million in attributable profit.
In the prior fiscal year, Sa Sa’s profit grew 160.5% to HK$200.5 million and sales rose 14.2%.