On taps SSI Group to launch first dedicated Philippine stores
On is entering the Philippine market with SSI Group as its wholesale and retail distributor in the country. The partnership will open the Philippines’ first dedicated On stores and manage wholesale distribution through On’s third‑party network.
Founded in 2010, On is best known for its patented CloudTec cushioning technology and sells footwear and sportswear through direct‑to‑consumer, wholesale and retail channels worldwide. SSI Group said it will use its expertise in brand development, retail operations, marketing and omnichannel distribution to expand On’s presence in the local Philippine market. SSI Group is one of the Philippines’ largest specialty retail operators, overseeing Rustan’s department store and a portfolio of luxury labels that includes Hermès, Cartier and Salvatore Ferragamo. SSI will open the country’s first dedicated On stores and oversee wholesale distribution through On’s third‑party distribution network.
“We look forward to strengthening the presence of this exceptional brand and are confident it will inspire a new generation of runners, athletes, and active lifestyle enthusiasts,” SSI Group CEO Anthony Huang said.
SSI Group’s profit has sunk as shoppers cut back on luxury spending. On is a Swiss sportswear brand founded in 2010 and best known for its patented CloudTec cushioning technology.
What we know
Founded in 2010, On is best known for its patented CloudTec cushioning technology and sells footwear and sportswear through direct-to-consumer, wholesale, and retail channels globally.
The partnership will see the retailer open the country’s first dedicated On stores while overseeing wholesale distribution through the brand’s third-party distribution network.
SSI Group is one of the Philippines’ largest specialty retail operators.
“We look forward to strengthening the presence of this exceptional brand and are confident it will inspire a new generation of runners, athletes, and active lifestyle enthusiasts,” SSI Group CEO Anthony Huang
Its lineup includes Rustan’s department store, luxury labels such as Hermès, Cartier, and Salvatore Ferragamo.