Segi Fresh rolls out refreshed branding with second store opening in Bidor

Segi Fresh opened its second store in Bidor, Perak, introducing a refreshed store concept and brand identity. The chain operates more than 160 outlets across Malaysia and was founded in 1984.

The Bidor outlet features a new logo and visual identity, a redesigned layout, and an updated presentation of fresh food categories. Chia Ah Keong said the location will serve as the blueprint for future Segi Fresh openings as the retailer refurbishes its existing network under a nationwide transformation programme. He added that the focus is to continue raising the standard of freshness, value, and customer experience while keeping the brand relevant and accessible to local communities.

“Our focus is to continue raising the standard of freshness, value, and customer experience as we expand, while ensuring Segi Fresh remains relevant and accessible to the communities we serve,” Chia Ah Keong, CEO, Segi Fresh said.

Founded in 1984, Segi Fresh is known for its focus on fresh seafood and poultry. It operates more than 160 outlets nationwide.

What we know

• second store

• more than 160 outlets nationwide

• founded in 1984