SHEIN partners with five streamers to showcase six Fall/Winter ’26 trends

SHEIN partners with five digital creators and streamers to highlight its Fall/Winter ’26 Trend Campaign featuring six seasonal trends. The campaign assigns each creator a specific trend—Wendy and Evelyn Ortiz on Retro Remix, Brooklyn Frost on Power Dressing, and Dano Maldonado and Lani Aliza on Soft Glam—and includes behind‑the‑scenes photoshoot footage.

The six trends are Dark Romance, Folk Revival, Power Dressing, Regal Maximalism, Retro Remix, and Soft Glam.

“Today’s audiences don’t just want to see the final campaign, they want to be a part of how it comes together,” Lisa Zlotnick, Head of U.S. Brand PR at SHEIN said.

“Putting our own spin on Retro Remix and bringing our followers into the campaign shoot with us made it so much fun,” Wendy and Evelyn Ortiz, twin sisters and streamers said.

What we know

• SHEIN, the global fashion and lifestyle online retailer, is unveiling its Fall/Winter ’26 Trend Campaign, spotlighting the season’s six defining trends alongside five of the most influential digital creators and streamers.

• “Today’s audiences don’t just want to see the final campaign, they want to be a part of how it comes together,” said Lisa Zlotnick, Head of U.S. Brand PR at SHEIN.

• “Putting our own spin on Retro Remix and bringing our followers into the campaign shoot with us made it so much fun,” said Wendy and Evelyn Ortiz.

• The SHEIN Fall/Winter ’26 Trend Collection is available now on SHEIN.com and the SHEIN App.

• Throughout the campaign, twin sisters Wendy and Evelyn put their spin on Retro Remix, Brooklyn took on Power Dressing, and Dano and Lani offered their take on Soft Glam, bringing their fans behind the scenes of their campaign photoshoots for a real-time look at the creative process.