Shopify adds discount scheduling and testing to Rollouts on October 2, 2026

Shopify introduced the ability to include discounts in Rollouts on October 2, 2026, letting merchants schedule, test, and launch discount changes alongside theme and checkout updates. The feature enables merchants to run coordinated campaigns, compare offer performance, and expand successful tests to broader traffic.

Merchants can launch a new offer to a portion of online store traffic via Rollouts. They can increase the audience share for that offer when they decide to expand. The expansion occurs when the merchant is ready to roll out the offer more broadly. Merchants can test discount changes against their existing offers. They can review conversion results in the Rollouts dashboard. The review helps decide which offer to keep. Discount changes can be scheduled to go live at the same time as theme updates. Discount changes can be scheduled to go live at the same time as checkout updates. All three updates launch together in a single rollout. Each discount’s existing customer eligibility rules continue to apply when used in Rollouts. Merchants can continue to use discount start dates for standalone promotions outside of Rollouts. Merchants can continue to use discount end dates for standalone promotions outside of Rollouts. Merchants can continue to use both discount start and end dates for standalone promotions outside of Rollouts. For further guidance, Shopify directs users to its help documentation on discounts scheduling and testing.

What we know

• October 2, 2026