Tesco adds 400 new styles to F&F Online and launches London Fashion Week pop-up
Tesco has expanded its F&F Online fashion offer with 400 new styles and enhanced search tools, while opening a pop-up shop at Frameless Gallery on 18 September. The pop-up will be open to the public from 12.30 pm to 4 pm, coinciding with the start of London Fashion Week.
The refreshed online experience across Tesco’s web and app now includes hundreds of additional styles, more size options and exclusive online ranges. Enhanced search functionalities and curated styling inspiration aim to help shoppers discover and assemble complete outfits with greater confidence. The pop‑up at Frameless Gallery, Marble Arch offers an interactive space where customers can shop the new F&F A/W collection and experience the brand’s updated look and feel. Tesco noted that F&F’s annual clothing sales have surpassed £1 billion and the brand grew 5.1 % in the 2025/26 fiscal year.
“Our refreshed online offer across web and app brings customers more fashion choice than ever before, including hundreds of additional styles, more sizes and exclusive online ranges, as well as enhanced search tools and curated styling inspiration, making it easier to discover and shop complete outfits with confidence,” Katja Ahola Klamkin, managing director of Home & Clothing at Tesco said.
The update builds on Tesco’s earlier relaunch of F&F Online, which had already refreshed the brand’s digital presence.
What we know
400 new styles
Pop-up date 18 September
Pop-up hours 12.30pm – 4pm
Annual clothing sales exceeding £1bn
Brand growing 5.1 per cent in 2025/26