Amazon launches always‑on AI agent for third‑party sellers
Amazon launched an always‑on AI agent for third‑party sellers on a Wednesday The agent is free for any seller to use and optional, according to Mary Beth Westmoreland, vice president of worldwide selling experience
The always‑on agent can automatically manage pricing, inventory and product performance for merchants. It is built as an upgrade to the Seller Assistant platform, adding new AI‑powered workflows. These workflows run continuously to monitor a seller’s business and respond to changes without manual intervention. As workflows, they can send alerts if a seller’s ratings suddenly decline or monitor pricing for specific products. The platform stores each seller’s profile to generate custom recommendations for item pricing, promotions and inventory management. Through a plug‑in, the agent can connect to external AI tools that sellers already use, initially Amazon’s Quick and Anthropic’s Claude services. The agent is free for any seller to use and optional, as stated by Mary Beth Westmoreland, vice president of worldwide selling experience. Sellers retain control over how much personal data they share with the agent. The new agent expands automation features for easier listing and inventory management. Agents are described as capable of performing multiple actions with little to no human intervention. The always‑on nature means the service runs continuously without requiring sellers to start each action. The platform uses each seller’s profile to tailor workflow recommendations. The agent is free for any seller to use, meaning there is no cost to enable its features.
“The new agent will be free for any seller to use and optional,” Mary Beth Westmoreland, vice president of worldwide selling experience said.
Amazon had previously offered the Seller Assistant platform to assist merchants with listing and inventory management. The upgrade adds AI‑powered workflows that enable continuous, automated actions.
What we know
Amazon introduced the agent on a Wednesday
The agent is free for any seller to use and optional
The agent can automatically manage pricing, inventory and product performance
Known as workflows, the service runs continuously to carry out seller prompts such as alerts if ratings decline or monitoring pricing for specific products
The agent can connect to external AI tools via a plug‑in, initially Amazon’s Quick and Anthropic’s Claude services