eFormed Ventures buys 1898-founded Outdoor Life to launch AI gear marketplace
eFormed Ventures acquired the 1898-founded hunting and camping magazine Outdoor Life from Recurrent Ventures. It plans to transform the title into an AI-driven outdoor gear marketplace that will sell products from outside retailers.
Outdoor Life currently earns revenue through affiliate links, but eFormed intends to operate its own store selling gear from external brands. The company will retain the magazine's editorial staff, whose product reviews and field tests will populate the marketplace. The platform will be powered by eFormed's proprietary AI system, Resonance 2.0, which recommends gear based on a shopper's location, season, browsing history, and past purchases. Resonance 2.0 aims to match users with products and prices tailored to their context.
What we know
Outdoor Life was founded in 1898.
eFormed Ventures acquired Outdoor Life from Recurrent Ventures.
eFormed plans to turn Outdoor Life into an AI-driven outdoor gear marketplace.
The marketplace will run on eFormed's AI system called Resonance 2.0.
Resonance 2.0 weighs a shopper's location, the season, browsing activity, and past purchases to match them with products and prices.