Fanatics opens 1,000 sq ft NFL Shop pop-up on Oxford Street for London games
Fanatics and the NFL open a 1,000 sq ft NFL Shop pop-up at 360-366 Oxford Street from October 1 to October 19 for the 2026 London games. The store will operate across the three October NFL London games, offering official jerseys and London‑exclusive merchandise.
On opening night, Thursday Oct. 1, NFL UK legend Efe Obada will speak with broadcaster Neil Reynolds about his career and charity work. On Thursday Oct. 8, Phoebe Schecter and Neil Reynolds will record a live "Inside the Huddle" special for the London games. A separate NFL Shop at Tottenham Hotspur Stadium will be open from Oct. 3 to Oct. 11, featuring exclusive collections and a Family Day on Oct. 3 from 10 a.m. to 3 p.m.
“NFL Shop has become part of the London Games experience, and this year we're taking it further,” Salha Latif, Vice President of Global Consumer Products at the NFL said.
“Every October, London comes alive with fans from across the league as they travel to the city for these games,” Stephen Dowling, International President at Fanatics said.
What we know
Located at 360-366 Oxford Street, the 1,000 sq ft store will be open from Thursday, 1st October, to Monday, 19th October, spanning all three 2026 NFL London games: the Indianapolis Colts vs. Washington Commanders on 4th October and the Philadelphia Eagles vs. Jacksonville Jaguars on 11th October, both at Tottenham Hotspur Stadium, followed by the Houston Texans vs. Jacksonville Jaguars at Wembley Stadium on 18th October.
On opening night, Thursday, Oct. 1, NFL UK legend Efe Obada will sit down with broadcaster Neil Reynolds to talk about his NFL career and new charity project.