H&M Kids launches Strawberry Thief childrenswear line with Morris & Co on 8 Oct

H&M Kids has teamed up with Morris & Co to release a childrenswear collection featuring Strawberry Thief print, set to launch on 8 October in selected online markets. The line includes smocked dresses, matching sets and scalloped‑collar blouses in a palette of taupe, ivory, chestnut, dusky pink and deep teal, using brushed knit, corduroy and wool‑mix fabrics.

According to the brand, the collection captures the feeling of an English autumn, blending nostalgic heritage with modern wearability. Pieces are designed for everyday kidswear, aiming to feel rooted in craft but ready for real life.

“Our collaboration with Morris & Co. takes the storytelling of Strawberry Thief and brings it into everyday kidswear – pieces that feel rooted in craft but ready for real life. Together, we’ve created a collection that is about heritage made playful,” Sofia Löfstedt, head of kidswear design at H&M said.

“Strawberry Thief is all about celebrating the small, wild details in daily life, which felt like the perfect starting point for a children’s collection. The story of thrushes visiting the kitchen garden of Morris’ countryside home is an idyllic fairy tale in itself, and working with H&M brings these designs to a new generation, in pieces made to be worn, loved and lived in,” Jessica Clayworth, at Morris & Co said.

What we know

• The collection will launch on 8th October in selected markets online.

• The collection features smocked dresses, matching sets and scalloped collar blouses in Morris & Co’s Strawberry Thief print as well as botanicals, birds and floral prints.

• It utilises texture such as brushed knit, corduroy and wool-mix and a colour palette of taupe, ivory, chestnut, dusky pink and deep teal.