Marico acquires additional 24.09% stake in Plix for ₹1,012.03 Cr
Marico has acquired an additional 24.09% stake in plant-based nutrition and personal care brand Plix for ₹1,012.03 Cr in an all-cash deal, taking its total holding in the startup to 84.09%. Marico plans to acquire the remaining 14.09% stake in July 2027, with a base consideration of up to ₹592 Cr plus additional payments linked to milestones.
The latest transaction is part of an agreement to acquire a total 38.18% stake from Plix's founders and certain other shareholders. Marico had previously acquired 37.75% of Plix for ₹369.01 Cr in July 2023 and a further 25.25% of paid-up share capital by May 2025. Plix's parent, Satiya Nutraceuticals, reported consolidated revenue of ₹864.31 Cr in FY26, up from ₹432.84 Cr in FY25. In early 2026 Marico also bought a 93.27% stake in gourmet popcorn brand 4700BC's parent Zea Maize for ₹226.8 Cr, a 60% stake in plant-based protein startup Cosmix Wellness for ₹226 Cr, and a 75% stake in Vietnam-based Skinetiq Joint Stock Company for an estimated ₹262-350 Cr.
Marico acquired 37.75% stake in D2C nutrition brand Plix for ₹369.01 Cr in July 2023, and it further acquired 25.25% of the paid-up share capital by May 2025. The deal is in line with Marico's broader push into high-growth consumer categories as the company looks to build businesses beyond its established portfolio of food, personal care and consumer products. Marico kicked off 2026 with an acquisition spree, snapping up a 93.27% stake in gourmet popcorn brand 4700BC's parent Zea Maize from PVR INOX for ₹226.8 Cr.
What we know
Marico acquired an additional 24.09% stake in Plix
Consideration for the additional stake was ₹1,012.03 Cr
Marico's total holding in Plix after the acquisition is 84.09%
Marico plans to acquire the remaining 14.09% stake in July 2027
Base consideration for the July 2027 tranche is up to ₹592 Cr