Moralve adopts Amazon’s Global Warehousing to cut shipments from 5 to 1
Since its 2021 launch, Moralve has adopted Amazon’s Global Warehousing and Distribution to centralize inventory, cutting inbound shipments from 5 to 1. U.S. sales represent roughly 75% of Moralve’s revenue, prompting the brand to seek a simpler way to stock overseas markets.
Through GWD, Moralve stores goods in bulk near Chinese manufacturing hubs and can allocate inventory to the U.S., Canada, Germany, or the U.K. based on demand forecasts, enabling rapid replenishment as sales shift. The service replaced the need for three-to-five separate international shipments with one inbound flow and a single purchase order, reducing administrative overhead and freight costs. Inventory levels are visible in a dashboard, allowing Moralve to shift stock between markets as demand changes and helping the brand avoid overstocking or understocking in any single market. Lead times are also factored into replenishment planning, helping Moralve balance stock across regions.
“[Inventory] sits in China, and then depending on the demand and the forecast, you can maybe send more to U.S.A, send less to the U.K,” Mo Kuhail, co-founder and CEO said.
Before adopting GWD, Moralve faced fragmented supply chains that made small overseas shipments uneconomical for its suppliers. Amazon’s Global Warehousing and Distribution service, launched in 2025 and expanded with new capabilities in September, promised a centralized inventory pool reaching Canada and Germany by year‑end.
What we know
Since the company’s launch in 2021, Kuhail said that Moralve wanted to expand beyond the U.S. market, which currently represents about 75% of the company's sales.
GWD, which was initially announced in 2025, allows sellers to store goods in bulk near manufacturing hubs in China.
Amazon announced new GWD capabilities in September.
The expansion includes enabling sellers to have a single global pool of inventory to manage, and extending coverage beyond the U.S. into countries such as Canada and Germany by the end of the year.
Initially, Moralve’s supplier had to send three-to-five separate shipments to different destinations — many of which represented small volumes, Kuhail said.