Natura launches $99 Interface ring for 24/7 AI agent control
Natura launches its Interface ring, a $99 wearable that lets users command AI agents and track health, according to a TechCrunch report dated Oct. 8. The always‑on ring is meant to give users round‑the‑clock access to AI agents for tasks such as tracking workouts, checking schedules, reordering shampoo, or turning off a TV.
Priced at $99, the Interface ring is water‑resistant enough to wear while showering or sleeping, and it connects to a smartphone app that relays voice commands to the AI agents. Users can invoke agents to perform actions like ordering products, managing loyalty programs, or setting alarms, with the ring capturing speech via a built‑in microphone. The ring does not store payment credentials locally; instead, it relies on the user’s existing wallet or card network for any transactions initiated by the agent. Natura claims the ring’s applications are limitless, citing examples such as tracking a run, checking a morning schedule, ordering shampoo mid‑shower, or turning off a TV and setting an alarm.
“Over time, we evolved to an understanding where you really want to have access to your agents 24/7,” Carlo Edoardo Ferraris said.
After years of developing consumer hardware, founder Carlo Edoardo Ferraris sought a new interface that would let users interact with AI agents as naturally as speaking to another person. The Interface ring was first disclosed in a TechCrunch report on Oct. 8, which described the device as a health‑tracking wearable that also enables AI agent control.
What we know
The Interface ring sells for $99.
The Interface ring was featured in a TechCrunch report dated Thursday, Oct. 8.
Founder Carlo Edoardo Ferraris said that after years of developing consumer hardware, he grew convinced that AI needed a new type of interface that lets users ask for what they want the way they’d ask another person.
56% of consumers permit an artificial intelligence agent to search and compare products.
Just 35% of consumers will allow an agent to access their saved payment credentials.