Rithum CPO outlines Agentic AI vision at Live 2026 event
At Rithum Live 2026, Mausam Bhatt, CPO of Rithum, explained the platform’s two orchestration layers—Commerce and Intelligence—and outlined the company’s Agentic AI roadmap. He said brands should rethink their D2C, marketplace and social strategies to prepare for AI agents that can autonomously manage retail operations.
The Commerce layer handles transaction execution while the Intelligence layer provides decision‑making for Agentic Commerce. Rithum’s multichannel AI agents are being built to operate across direct‑to‑consumer sites, marketplaces and social platforms. The video interview notes that Agentic Commerce currently mirrors the early stages of ecommerce. Bhatt advised brands to start preparing now for a shift where AI agents will handle routine retail tasks. Bhatt noted a fundamental shift in ecommerce that is underway at present. He explained that Agentic Commerce today resembles the early days of online retail. The interview also covered practical steps for optimising retail operations within an Agentic Commerce framework. Bhatt concluded with recommendations for brands on preparing for the Agentic Commerce transition. The opening segment introduced Mausam Bhatt as Rithum’s Chief Product Officer and set the stage for the discussion. Bhatt highlighted that the current ecommerce shift is fundamental and ongoing. He described the present state of Agentic Commerce as still nascent but rapidly evolving. The talk noted that today’s Agentic Commerce resembles the early internet‑era ecommerce boom. Bhatt explained that the Commerce layer manages transactions while the Intelligence layer drives AI‑based decisions. He gave concrete advice on adjusting D2C, marketplace and social tactics for an Agentic Commerce environment. The presentation revealed that Rithum is building AI agents capable of working across multiple sales channels. Bhatt closed by urging brands to start experimenting with AI agents now to gain a competitive edge.
What we know
At Rithum Live 2026, Mausam Bhatt shared in an opening plenary session the thinking behind the platform: two orchestration layers – Commerce and Intelligence, the design principles guiding an AI-first architecture and where it goes next.
Later we caught up with Mausam to dig deeper into the world of Agentic Commerce, where we are today, what to expect next, and how brands should be thinking about optimising their retail channels (D2C, Marketplaces, Social) in an Agentic AI world.
00:00 Introducing Mausam Bhatt, CPO, Rithum
06:57 The Agentic Commerce Orchestration layers – Commerce & Intelligence
11:00 The multichannel AI Agents Rithum are developing