Rokt tells tech chiefs relevance can be secure and scalable
Rokt, a New York-based e-commerce technology company, has begun addressing technology and security leaders about delivering relevance securely. The company said its platform will power more than 13 billion transactions in 2026, a scale it argues requires no extra complexity in the commerce stack.
Rokt Brain selects the next best action for each shopper in real time. The Rokt Network supplies reach to billions of e‑commerce transaction moments that feed the model. The platform also includes governance, experimentation and continuous optimisation to keep decisioning reliable as markets change.
“the agent economy is no longer speculative; it's investable,” Elizabeth Buchanan, chief commercial officer said.
For engineers and security chiefs who keep e‑commerce running, the mandate is to support growth without making the stack harder to defend or maintain. Real‑time relevance, the AI‑driven practice of picking the single most useful next action for a shopper, directly tests that mandate.
What we know
Rokt is a New York-based e-commerce technology company
A December 2025 eMarketer forecast projects AI platforms will drive $20.6 billion of US retail e-commerce sales in 2026
The same forecast projects $144 billion of AI-driven US retail e-commerce sales by 2029
A Morgan Stanley estimate puts AI-driven US retail e-commerce sales at $190 billion to $385 billion by 2030
Rokt's platform powers more than 13 billion transactions in 2026