Swap Commerce acquires Vizby to unify AI product discovery with checkout
Swap Commerce, which serves more than 1,000 brands, acquired Vizby, a Shopify app that tracks brand presence in AI chat tools, in its first acquisition. Vizby’s technology becomes Swap Discovery, letting brands test AI prompts and apply fixes directly in Shopify.
Swap Discovery evaluates a brand’s product pages against competitors using high‑intent shopping queries from ChatGPT, Gemini, Perplexity, Claude, and Copilot. It then recommends changes such as adding structured data, rewriting product copy, and identifying which SKUs generate sales via AI referrals. These updates can be pushed straight into the merchant’s Shopify store without leaving the platform.
“the deal lets brands use one platform from AI discovery through delivery instead of piecing together separate tools,” Sam Atkinson, CEO of Swap Commerce said.
What we know
Swap Commerce, which runs cross-border checkout, returns, and an AI-powered storefront for more than 1,000 brands, acquired Vizby, a Shopify app that tracks how brands show up in ChatGPT, Gemini, Perplexity, Claude, and Copilot, for undisclosed terms in its first acquisition.
Vizby’s tech becomes Swap Discovery, which tests a brand against competitors on high-intent shopping prompts and then makes fixes directly in Shopify, such as adding structured data, writing product content, and tracking which SKUs sell through AI referrals.
Swap CEO Sam Atkinson said the deal lets brands use one platform from AI discovery through delivery instead of piecing together separate tools.