Tesco pilots virtual try-on for 1,500 F&F items at Sandhurst Extra store

Tesco has launched a pilot of virtual try-on technology for 1,500 F&F clothing items at its Sandhurst Extra store. The trial is part of a broader refresh of the F&F offering that adds new changing rooms, a dedicated service hub and an expanded in‑store range, while Tesco also rolls out hundreds of extra styles online.

Shoppers can upload or take a photo of themselves on a digital screen and then select a digital model to see how garments look in different sizes. In addition to the virtual try‑on, the Sandhurst Extra store features updated lighting, new signage and a larger F&F selection across womenswear, menswear and childrenswear, plus clearer homeware displays. Online, Tesco has broadened its fashion catalogue with hundreds of additional styles, more size options and exclusive ranges, supported by improved search tools and curated styling inspiration.

Tesco first introduced its online fashion offer last year, which it described as successful, and is now expanding that digital assortment alongside the in‑store trial.

What we know

• Customers can virtually try on around 1,500 items of F&F clothing across womenswear and menswear by taking a photo or uploading a photo of themselves onto a digital try-on screen in the clothing department.

• Tesco is introducing new virtual try-on technology for the first time, as part of a pilot at its Sandhurst Extra store.

• The virtual try-on screen forms part of a wider F&F refresh at Sandhurst Extra, which includes new changing rooms and a dedicated service hub for easier checking out and returns.

• The trial comes as Tesco announces the expansion of its online fashion offer, following its successful launch last year.

• Customers can now shop hundreds of additional styles, more sizes, and online-exclusive ranges.