Amazon adds eBay, Shopify, TikTok, Walmart links to Seller Central
Amazon today launched multichannel selling tools in Seller Central that let sellers manage sales across Amazon, eBay, Shopify, TikTok and Walmart, a move aimed at the more than 95% of independent sellers who already sell on multiple channels, and the tools are free to use. The tools let sellers create and edit listings once, with changes automatically formatted for each channel’s requirements, view combined sales and profitability data, arrange fulfillment from Seller Central, and adjust pricing or inventory, manage returns, and track advertising performance, without leaving the dashboard.
Sellers easily start by visiting the multichannel settings page in Seller Central’s top‑right navigation bar, then click to connect their eBay, Shopify, TikTok or Walmart accounts. Connected data stays private and accessible only to the seller, who can import existing listings, link them to Amazon‑catalog products, and later disconnect any channel at will. Sellers can see combined order queues, print shipping labels, and track returns from a single dashboard, eliminating the need to log into each marketplace separately. The tools also sync inventory levels in real time, so a sale on one channel automatically reduces stock across all connected platforms, preventing overselling.
“We really believe that when sellers succeed across their entire business, they’re going to succeed on Amazon as well,” David Forsythe, Amazon’s VP of North America seller business said.
Amazon began its multichannel effort years ago after sellers said managing inventory across multiple places was a significant challenge. The company responded by launching Multichannel Fulfillment, Amazon Warehousing and Distribution, and Buy with Prime to create a unified inventory pool.
What we know
More than 95% of independent sellers in Amazon’s store sell across multiple channels.
Those merchants drive more than 60% of sales in its store.
The new experience is rolling out gradually to sellers in the U.S. store, with more capabilities and more channels expanding in the coming months.
Sellers can connect their eBay, Shopify, TikTok, and Walmart accounts to Seller Central, with more channels coming.
The rollout will be gradual and free to sellers.