Weird Fish posts 54.8% profit rise to £6.5m after diversified model boosts sales
Weird Fish posted a 54.8% increase in operating profit to £6.5m for the financial year ended 28 December 2025. EBITDA excluding exceptional items rose 48% to £8m, while gross profit climbed 31% to £35.4m.
Retail revenue grew 23% to £12.9m and ecommerce sales increased 22% to £26.3m. Concessions revenue surged 58% to £7.1m and wholesale revenue edged up 4% to £6.3m. International revenue rose 16% to £1.6m, driven by partnerships with Nordstrom, Macy’s and Amazon.
“Our increasingly diversified model, spanning stores, concessions, online, wholesale and third-party platforms, is giving our customers greater access to Weird Fish and providing a strong platform for the continued development of the business,” David Butler, CEO of Weird Fish said.
“Our investment across both physical and digital channels is paying off, with strong growth across our retail estate alongside online sales growth of more than a fifth. We continue to see significant opportunity to extend Weird Fish’s reach, while remaining disciplined about where and how we invest,” David Butler, CEO of Weird Fish said.
What we know
Operating profit increased 54.8% to £6.5m.
EBITDA excluding exceptional items rose 48% to £8m.
Ecommerce sales increased 22% to £26.3m.
Concessions revenue surged 58% to £7.1m.
International revenue increased 16% to £1.6m.