Amazon adds three AI updates to Seller Assistant, Daydream launches iOS features
In September, Amazon introduced three new updates to its Seller Assistant AI for third‑party sellers, while Daydream added two iOS‑based features to its fashion discovery app. The updates give sellers round‑the‑clock workflow automation, persistent memory of pricing and inventory across Amazon and Anthropic’s Claude, and a beta plugin linking the assistant to Amazon Quick and Claude.
The always‑on workflows can be set with parameters to run continuously, analyzing pricing trends and suggesting product expansion opportunities, with each action logged in an audit trail. The assistant now retains each seller’s pricing patterns, inventory cycles and growth goals, carrying that context between Amazon workspaces and Anthropic’s Claude so recommendations improve over time. Daydream’s iOS updates let users shop any saved photo instantly via a shoppable camera roll and search inventory with Siri‑powered natural‑language queries.
For context, Amazon launched Seller Assistant in 2023 to help independent shops on its platform to run their business. Initially, the generative companion could answer questions, produce insights, and simplify tasks.
What we know
Amazon launched Seller Assistant in 2023.
Amazon released three new updates to its AI assistant for third-party sellers.
One of the new September updates are workflows that run around the clock.
The Assistant now remembers each seller’s pricing patterns, inventory cycles, and growth goals, and this memory is carried across Amazon workspaces and Anthropic’s Claude.
Daydream has two new features built with Apple’s iOS 27 developer tools: a shoppable camera roll and a Siri-powered natural-language search.