Jordan Brand launches strength‑training gear line with Oct. 13 release at NikeStrength.com and Dick’s Sporting Goods
Jordan Brand introduces Jordan Strength, a six‑piece strength‑training equipment set, slated for release on Oct. 13 via NikeStrength.com and selected Dick’s Sporting Goods stores. The line comprises dumbbells, kettlebells, barbells, an adjustable bench, a soft plyo box and a half‑rack with storage.
The equipment is marketed as inspired by basketball legend Michael Jordan and is intended for both home gyms and professional facilities. Nike says the launch is part of its effort to broaden the Jordan brand beyond footwear amid broader challenges in its apparel segments. In its latest financial update, Nike reported a 1% year‑over‑year revenue decline in Q4 to $11 billion, with full‑year sales holding steady at $46 billion. The company also lowered its outlook for the first half of the next fiscal year, forecasting a low‑ to mid‑single‑digit sales drop.
“The demotion “underlines the company’s broader problems and its loss of value as it tries to get the business back on track,” Neil Saunders, GlobalData managing director, told Retail Dive earlier this month,” Neil Saunders, GlobalData managing director said.
“Nike has been quietly closing its neighborhood local stores across the country, as part of a larger strategy to “create Nike’s future marketplace,” a company spokesperson told Retail Dive,” Company spokesperson said.
Nike’s CEO Elliott Hill noted last year that the firm was working to rebalance its footwear mix and reduce reliance on legacy lines such as Air Force 1, Air Jordan and Dunk. He later warned on an earnings call that Nike Sportswear and Jordan Streetwear were not meeting potential, with weak sell‑through affecting discounts and future orders.
What we know
Jordan Strength collection will be available starting Oct. 13
The collection includes dumbbells, kettlebells, barbells, an adjustable bench, a soft plyo box and a half‑rack with storage
Nike’s Q4 revenue fell 1% year‑over‑year to $11 billion
Nike cut its first‑half guidance expecting a low‑ to mid‑single‑digit drop
Nike will be removed from the S&P 100 starting Monday but stays in the S&P 500