Morrisons appoints Mohsen Ghasempour as Chief AI Officer
Recently, Morrisons appointed Mohsen Ghasempour as Chief AI Officer He will establish a central data science and AI function for the UK grocery retailer
Ghasempour served as Chief AI Officer at Kingfisher from March 2024 after more than two years as Group AI Director. AI-driven personalisation increased by 16%, generating approximately £100 million in sales. Kingfisher’s marketplace GMV rose 42% to £372 million, representing 18% of e-commerce sales, and Screwfix Sprint 20‑minute delivery sales grew 50%.
“The creation of this new department reflects our commitment to ensuring we embrace the opportunities in data and AI at pace, with focus, and in the right way,” Rami Baitiéh, CEO at Morrisons said.
“Mohsen brings a phenomenal track record, joining us from Kingfisher where he built and scaled their AI operations across Europe under the leadership of my friend, Thierry Garnier,” Rami Baitiéh, CEO at Morrisons said.
Kingfisher has been using AI-enabled productivity tools such as Fabric to accelerate content creation, enhance SEO and improve conversion. The FTSE 100 home‑improvement retailer raised its profit target to between £595 million and £635 million, up from a previous range of £565 million to £625 million.
What we know
Rami Baitiéh, CEO at Morrisons, has taken to social media to discuss the appointment of Mohsen Ghasempour as Chief AI Officer, a newly created role that will see him establish a central data science and AI function for the UK grocery retailer.
He joins from Kingfisher, where he had served as Chief AI Officer since March 2024 following more than two years as Group AI Director.
AI driven personalisation increased +16% generating approximately £100 million of sales, showing, Kingfisher claims, the growing value of its data and digital capabilities.
Marketplace GMV rose +42% to £372 million, representing 18% of e-commerce sales.
Screwfix Sprint (20 min delivery) was up +50% reflecting the growing demand for rapid fulfilment, particularly in Kingfisher’s City stores.