Panda teams with Spike, GoWit to boost Saudi e‑commerce media
Panda Retail, with more than 200 stores, teams with Spike Media Saudi and GoWit to boost its e‑commerce media operations ahead of the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November. The partnership will give Panda access to over 14 million online shoppers and one million monthly active app visits, expanding advertiser participation and enabling more automated, data‑driven media operations.
GoWit will supply the technology infrastructure, including first party data activation, AI powered auction and bidding, campaign automation, and real time measurement and reporting. Spike Media Saudi, operating locally as GoSpike, contributes local market expertise and advertiser relationships. Panda says the collaboration will help scale its retail media business across physical and digital channels. The initiative aims to create greater opportunities for brands to connect with shoppers across the Kingdom.
“As we continue our digital transformation, e-commerce media gives us new opportunities to connect brands with our customers in relevant and measurable ways,” Ahmad Chehade, CMO at Panda Retail said.
“We are proud to work alongside Panda as a success partner for its e-commerce media journey,” Osama Bukhari, CEO at Spike Media Saudi said.
Retail media will be a key focus area at the 2026 RTIH Innovation Awards. The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
What we know
With more than 200 stores, over 14 million online shoppers, and one million monthly active app visits, Panda offers advertisers touchpoints across both physical and digital channels.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.