STEFF ELEOFF launches Holt Renfrew pop-ups in Toronto this fall
STEFF ELEOFF will open experiential pop-ups at Holt Renfrew Yorkdale from October 2 to 29 and at Holt Renfrew Bloor Street from November 12 to December 12. The installations coincide with the launch of the brand’s FW26 Body of Water collection and will feature an edited assortment plus pieces made exclusively for Holt Renfrew.
Founder Steff Eleoff said the partnership moves the largely digital brand into a physical setting in its home market, noting most of its business now comes from outside Canada. Yorkdale offers the scale and traffic of a large Canadian shopping centre, while the Bloor Street flagship situates the brand in Toronto’s established luxury district. Eleoff described the space as aiming for a zen feel where customers can slow down and experience the jewellery.
“We wanted it to feel almost zen, where you can slow down, experience the jewellery and step into our world for a moment,” Steff Eleoff, founder and designer said.
“Digital will always be a huge part of our business, but physical retail gives customers something online can’t,” Steff Eleoff, founder and designer said.
STEFF ELEOFF has previously staged pop-ups during Paris and London Fashion Weeks, and its products have been carried internationally, including at Kith Toronto. The company has also experimented with experiential concepts in Toronto, including a STEFF ELEOFF Café activation.
What we know
STEFF ELEOFF will open experiential pop-ups at Holt Renfrew Yorkdale from October 2 to 29 and at Holt Renfrew Bloor Street from November 12 to December 12
The installations coincide with the launch of the brand’s FW26 Body of Water collection and will feature an edited assortment plus pieces made exclusively for Holt Renfrew
Eleoff launched her namesake brand in Toronto in 2020
Most of STEFF ELEOFF’s business now comes from outside Canada
Yorkdale offers the scale and traffic of a large Canadian shopping centre, while the Bloor Street flagship situates the brand in Toronto’s established luxury district